Ventures We Own · Fashion
DOZBAE
A luxury streetwear house in the making — built the way we build everything: obsessively.
The Brief
DOZBAE is our answer to a fashion market full of noise and short on point of view. Positioned as a luxury streetwear house, it's being built pre-launch across strategy, identity and production — a brand engineered to be collected, not just worn. We're taking our time, because houses aren't launched. They're revealed.
What we built
- 01Positioning & naming
- 02Identity & packaging
- 03Editorial & campaign production
- 04Launch strategy
In frame
The outcome
2026Reveal
HouseOwn label
Next ventureKnot NoirEnter